Over a 12-month period with Leadbay, Fidérim has:
established a consistent prospecting discipline,
discovered over 1,000 new companies in its region,
opened new verticals (e.g., healthcare),
reactivated former clients.
Fidérim
A local employment leader for over 20 years
For more than two decades, Fidérim has positioned itself as a key player in recruitment (temporary, fixed-term and permanent) across the Auvergne–Rhône-Alpes region.
The company supports local SMEs from a wide range of sectors: construction, industry, logistics, transport, services — through its 12 branches across the territory.
Fidérim made a deliberate choice to remain independent and locally rooted, convinced that its responsiveness came from being physically close to the field. This model relies on deep knowledge of labor pools, local economic contexts, and each company’s specific needs.
When local experience meets the limits of visibility
However, even with a strong field presence and decades of accumulated knowledge, Fidérim faced a core challenge: achieving full visibility over all potential companies and opportunities in its region.
The market is vast, fragmented, and constantly changing.
Needs evolve quickly.
New companies emerge all the time.
Others change size, priorities, or sectors.
In such an environment, experience alone is no longer sufficient.
Fidérim turned to technologies capable of automatically detecting invisible opportunities, complementing field intuition with data and AI.
Leadbay
Deployment
The encounter with Leadbay happened during a webinar hosted by Ludovic, Leadbay’s CEO. From the live demo, Mélanie identified the potential for her team and decided to equip all salespeople quickly.
Result:
Within 1 month, teams were trained and active on the app.
Before Leadbay, prospecting relied on:
desk outreach (phone, email),
physical field visits,
referrals / network.
An effective method, but time-consuming and limited in coverage.
With Leadbay, the process is structured through regular sessions aimed at:
selecting new leads,
exporting them,
creating prospect records in the internal CRM,
prioritizing opportunities.
Results
Better knowledge of the local ecosystem — nothing escapes their radar now
Significant new account openings and stronger brand awareness among local companies
In 1 year:
1,460 leads liked
1,170 leads exported (prospect records created)
Average pace: 10 new records/week/salesperson at cruising speed
Among the 1,000+ records:
60% already known companies: reactivation of conversations and opportunities
40% new prospects never identified before
Even if not all conversations turn into contracts immediately (economic climate, seasonality, fluctuating needs), teams know that this pipeline will convert over time.
Exploration of new verticals
Leadbay also enables teams to venture beyond familiar territory and explore new markets.
Example: the healthcare sector for the Annecy branch.
An addictive, simple, playful tool
A sentence that inspired Leadbay’s mobile app advertising campaign — and continues to stick in people’s minds, anchoring the Leadbay brand.
What this use case shows
Even for an established, locally-rooted and well-recognized player, the market is never fully visible.
AI can automatically detect latent and invisible opportunities.
Human sales capabilities can be amplified by algorithmic power.
Prospecting becomes structured, scalable, and sustainable.
Adoption can happen quickly, even in demanding operational environments.
Congratulations to Mélanie and her teams for these results.
Thank you for your trust.