Manifesto: Leadbay removes the guesswork from prospecting.
1 sept. 2025
Leadbay Manifesto
We believe in sales teams on the ground.
There’s no value in reps stuck behind screens -
it’s time to get back to selling where the business happens, in the field.
Empower reps. Empower their instincts. Not replace them.
We’re Milan and Ludo from leadbay.
While the world chases digital signals, we built Leadbay for the real world.
Because most leads can’t be qualified by signals alone.
Lead quality doesn’t correlate with online data.
Human-like intuition is essential — and reps want to be empowered, not replaced.
Most teams don’t have growth armies, SDRs, or data scientists.
That’s why we trained a domain-specific AI to mimic the intuition of top reps.
We automate B2B lead discovery and qualification.
It learns from market data, your internal systems (CRM, ERP, CSVs), and the gut feeling of those who sell every day.
It spots the invisible.
Predicts who’s ready to buy — even with almost no online presence.
Answers questions you can’t find online:
Do they hire seasonally? Do they have a CRM? Are they expanding?
No more blind prospecting. No more wasted hours.
Reps open Leadbay. Leads appear — dynamically scored, freshly enriched, ready.
New market clusters to explore. Dormant accounts reactivated.
Your next customers, revealed.
Sales powered by intelligence — not by headcount.
Backed by operators from Google, Microsoft, and the Station F ecosystem,
built between Europe and the U.S. to bring predictive prospecting to every B2B team.
Origin story & founders
Milan, with 15 years of experience in AI—including a PhD from Sorbonne University, 60+ publications, and two companies founded on leveraging information-poor data for AI—joins Ludo, who brings a background, network, and passion for traditional B2B sales.
Reuniting in 2023, they build on Ludovic’s community of 300 early users addressing underserved B2B sales use cases. Together with a skilled team in engineering, product design, and AI R&D, they create unique AI models and tools to enhance every step of the B2B sales prospecting workflow. Their ambition is to create a center of excellence on B2B Sales-related AI.
Problem
Reps waste 70% of their time on leads that will never close.
It’s hard to identify companies in their target addressable market.
It’s hard to qualify which companies are in their ideal customer profile.
You contact and visit leads to qualify the data into a sales-qualified lead.
Desperate to solve this problem, B2B sales teams work with inadequate solutions:
Searching for leads on Google, relying on expensive data providers, and engaging in time-consuming networking,
Qualifying leads using Excel,
CRMs serve as tools for managing closings, but prospecting data isn't logged,
New-born solutions are not used by traditional sales teams because they can’t answer their pain.
General-purpose AI models can’t deliver last-mile data, predictions, and app experiences that fit reps' prospecting needs in the field,
Data providers require extensive internal expertise (data scientists, engineers, and SDR teams) to transform quantity into quality,
AI-native agents offer quantitative reasoning to qualify leads, but they’re ill-suited for traditional teams that start from incomplete data, are prospecting information-poor leads and rely on in-person interaction.
Product
Our apps
Leadbay is a web and mobile app that supports reps in the field with pipeline scoring (Monitor), lead generation (Discover), and new market segment exploration and Ideal Customer refinement.
The main goal is to let reps focusing on the most qualitative leads in their market.
Our models
Leadbay domain-specific models is on a mission to bring data and prediction to the last mile. The challenge consists on bringing closing prediction from information-poor leads.
Our users
Leadbay first niche are sales teams prospecting in the field and selling physical goods or services to brick-and-mortar companies. Most of these teams are wholesalers serving construction companies, wholesalers for hotels and restaurants, and insurance providers.
About 80% of B2B sales teams conduct some form of field sales. Large sales teams prospecting in the field (50+ reps) account for 30% of the B2B sales workforce and economy.
Key features
Monitor - score leads within your CRM/ERP/Excel,
Discover - generate new leads in ICP you didn’t know before,
Timeline - Explore new clusters to expand your target market,
Map - Organize your visits in the field: visit leads you know, and discover nearby leads most likely to buy.
Some takes:
Quality over quantity,
Companion over Autopilot,
Support the real-world economy over tech economy,
Domain specific-AI system to deliver AI to the last mile versus Generalist AI,
AI won’t take the job of traditional sales reps, but surely those of growth teams,
